Many organizations experience a plateau after exhausting each facet of their marketing outreach strategy. They need a little something special to draw new clients in from undiscovered places.
The good news?
Bringing awareness to your organization and attracting fresh clients can be done faster than you think. Here are 3 effective ways to entice them to your organization in record time.
1. Key into your target market the easy way.
Put your products in front of your ideal client without months of marketing research.
Piggyback off businesses that have already done the work.
Locate a few well-established businesses in your area that already attract your client, but don't sell your product.
It will reduce your time spent on locating places to find qualified leads by leaps and bounds. Plus, it won't cost you much money, you'll build a valuable new B2B relationship and you'll bring acknowledgement to the services of your business on a larger scale.
How should you promote your product with another business to help you attract new clients?
Don't simply put out flyers, as they'll get thrown away.
Instead, meet with decision makers at the prospective business and pitch bundling one of your products with some of theirs. This type of offer adds value to the partnering store’s product while recognizing your own.
For example, a dog-walking business can partner with a pet product store. Then, when a purchase is made at the store, the client receives a coupon for a discounted walk.
The partnering store will appear helpful for offering a solution to a client need and the walking business gains a new client. Win, win.
2. Use free advertising on social media effectively.
Growing a large organic social media following can take years since followers must share your organization with people interested in what you have to offer.
And getting people to share on social media is not always easy. Followers may like a post, but they don't always share it unless it benefits them or their audience in some way.
Hosting a social media sweepstakes for free products can help you encourage shares and attract new clients. Unlike contests, sweepstakes don’t require a skill or product purchase to enter - so anyone can participate.
Need help setting up you first social media sweepstakes?
First come up with a clear vision. Sure, you intend to attract new followers, but how do you plan to turn your newly engaged followers into paying clients? Keep your goals in mind as you choose products and start promoting your sweepstakes.
Then the hard work is over.
You can then utilize an online platform that can help you run a successful sweepstakes.
3. Grow your email list with the help of your current clients.
An email list is invaluable for organizations.
It's the perfect resource to get the word out whenever you have a promotion, sale, or product launch.
Yet, growing an email list is hard work that takes time. People are very hesitant to give out their personal information unless they trust you.
So why not encourage clients who already trust you and your product to refer people who trust their judgment?
A referral program will help you do just that. Offer discounts to your current clients who refer leads that make a purchase.
Don't worry if you can't close on each lead the first time around.
You've still added a qualified contact to your list for future product offerings.
How can you start a referral program?
Decide on a referral discount that's realistic for your business. Then set guidelines for your program.
What's the maximum referral discount a client can receive? What services or products will the discount cover?
Be clear with your guidelines so both you and your clients understand where and when the discount can be applied.
Then send your clients an email to launch the program. If they find value in your product, they'll jump on the opportunity to send contacts your way.
Do you have any other ideas to share on attracting new clients? Have any of these ideas worked for your business? Share below!
Disclaimer: Please note that this is not all-inclusive. Our guidance is designed only to give general information on the issues actually covered. It is not intended to be a comprehensive summary of all laws which may be applicable to your situation, treat exhaustively the subjects covered, provide legal advice, or render a legal opinion. Consult your own legal advisor regarding the specific application of the information to your own plan.
Editor’s Note: This post was originally published in October 2014 and has been updated for freshness, accuracy, and comprehensiveness.